Well, let me tell you about this World Industries Leo thing, you know? It’s like them shoes, them sneakers, the young folks wear. I ain’t no expert, mind you, but I seen ’em around. Seems like they’re pretty popular.
Now, from what I gather, this World Industries, they been around for a while. Started way back in 1987, some fella named Steve Rocco. Then this Rodney Mullen fella joined up, and Mike Vallely too. They make all sorts of stuff for them skateboarding kids. You know, them boards with wheels? They got shoes, clothes, all that jazz. They even got this Flameboy and Wet Willy thing, some kinda mascots, I reckon. Sounds kinda silly to me, but what do I know?
- Started in 1987 by Steve Rocco.
- Rodney Mullen joined in 1988.
- Mike Vallely joined in 1989.
- They make skateboards, shoes, and clothes.
This Leo shoe, they say it’s made of leather. Strong stuff, leather. Supposed to last a while, not like them cheap plastic things that fall apart after a few wears. And they got little holes in ’em, so your feet don’t get all sweaty and smelly. That’s a good thing, I tell ya. Nobody wants stinky feet.
They say these shoes go good with jeans. Well, jeans are good for workin’ in the garden, so I guess that makes sense. And they say “athletic attire.” That’s just fancy talk for gym clothes, ain’t it? So you can wear ’em when you’re runnin’ around, playin’ ball, or whatever them young folks do these days. I stick to my garden, thank you very much.
World Industries, they ain’t just some small-time operation, no sir. They’re a big deal, all over the world, it seems. They got a “powerful global presence,” they say. Sounds mighty impressive, don’t it? But at the end of the day, it’s just shoes and skateboards, ain’t it? Still gotta put ’em on one foot at a time.
I heard they was real popular in the 90s. Them were the days, huh? Skateboardin’ was all the rage. Kids these days, they still do it, but it ain’t the same, I tell ya. Everything’s different now. But some things, they stick around, like this World Industries, I guess. They still makin’ them shoes, still sellin’ them skateboards.
World Industries, they say they wanna keep makin’ stuff for the young folks, but they also wanna remember where they came from. That’s important, you know? Rememberin’ your roots. I ain’t got no fancy roots, just good ol’ dirt under my fingernails, but I’m proud of where I come from.
So, this Leo shoe, it’s just one piece of the puzzle, I reckon. One shoe in a whole pile of shoes and skateboards and clothes. But if them kids like it, then that’s all that matters, ain’t it? Keeps ’em busy, keeps ’em outta trouble. Maybe. Kids will be kids, no matter what kind of shoes they wear.
They got all sorts of stuff, you know. Skateboard decks, the boards themselves. And they got them “pre-assembled boards,” so you don’t gotta put ’em together yourself, which is good, ’cause I wouldn’t know the first thing about that. And then there’s the clothes, and the “accessories.” I ain’t sure what all that means, but they got a lot of it, that’s for sure.
World Industries, they call themselves an “authentic brand.” That means they’re the real deal, I guess. Not some copycat, some fake. They been doin’ this for a long time, so they must be doin’ somethin’ right. And they focused on “high quality,” they say. Well, that’s good. Nobody wants cheap junk that falls apart. You want somethin’ that’ll last, somethin’ you can rely on.
So, there you have it. My take on this World Industries Leo and the whole shebang. I ain’t no expert, like I said, but I know what I see. And I see a company that’s been around, a company that makes stuff for them skateboardin’ kids, and a company that seems to be doin’ alright for itself. And that’s good enough for me.
Tags: World Industries, Leo, Skate Shoes, Skateboard, Flameboy, Wet Willy, Steve Rocco, Rodney Mullen, Mike Vallely, Authentic Brand, Skate Apparel, Skate Accessories, 1987, 90s
